![]() Important: Best practice is to select UTM or incoming attribution link parameters, since the default Smart Banner attribution parameters are anyway used on the custom link as a fallback if the media source, campaign, or channel names are not available. You can customize the parameter values.Non-organic visitors don't get to the website from click ad networks or from sources with UTM parameters.Most mobile website visitors are organic.This enables granular analysis of every install.įor example, for eCommerce sites create identical custom links for every product category type, that differ by af_adset values (for example: "af_adset=fruit") If you want, add additional website-related attribution data. If a parameter exists in both the incoming AppsFlyer attribution link and the Smart Banner, the incoming parameter takes precedence in the final custom link.All available parameters from the incoming AppsFlyer attribution link are added to the Smart Banner link.Select when most non-organic visitors get to the mobile website from click ad networks that use AppsFlyer attribution links. If the UTM_source or UTM_campaign are missing, the static names are used as a fallback.Select when most non-organic visitors get to the mobile website from sources with UTM parameters. Use the following table to pick the best option for the custom link. Set the primary and fallback Attributed sources to be attributed with new installs coming from this banner group.Set this for the banner group only if you need a different value than the one in the template. This is rarely needed as, by default, the value is taken from the OneLink template. Set URI scheme for the banner group as a fallback for Universal Links and Android App Links users.Select the OneLink template for the banner group.The name should reflect a general common theme between the Banners to be defined for the banner group (e.g., the advertised app). On the left-hand side, click Add banner group.In the AppsFlyer dashboard, go to Experiences & Deep Linking > Web-to-app > Smart Banners.Set which pages activate the banner group's banners when visited.Define your targeting rules, scheduling, behavior, and attribution details used by all banners of the banner group.Select the OneLink template used by the banner group, which contains the mobile apps to redirect your website visitors to.Users are attributed from the click/install to the original media sources or to your owned media sources.īanner groups contain one or more banners.Mobile app users clicking the CTA button can be deep-linked into the app.Website visitors clicking the CTA button are sent to the correct app store or web page based on their device.This is required by Smart Banners to direct your mobile web visitors to the correct app store pages according to the devices they use. OneLink template containing the app/s to be advertised using Smart Banners.An AppsFlyer account with at least one app.For all other setup actions, only the marketer is required.The website developer only needs to enter a code snippet into the HTML of the website.The user is attributed to the media source that showed the original ad.The user reaches in-app content, in the context of the promotion.If the app is installed, and Universal Links, App Links, and/or URI links are configured, the app is directly launched.If the app is not installed, the user is directed to the app store to install the app.The user clicks on the Smart Banner and:.A Smart Banner displays on the advertiser’s mobile website.A user clicks on an ad and is directed to the advertiser’s mobile website.Impressions: When the banner loads (user sees the banner), it sends an impression count event to AppsFlyer.Clicks: A user clicks the Smart Banners and proceeds to install.Smart Banners can attribute using click-through attribution and count impressions: Enables accurate web campaign-to-app mobile attribution for ALL media sources, including SRNs.Measure the quality of app installs coming from visitors to the mobile website.Display on your brand's mobile website to increase conversion rates for high-intent users.Mobile web-to-app attribution solutions.Smart Banners website code implementation for developers.Smart Banners website code implementation for marketers.Smart Banners -mobile web-to-app (for marketers).For a complete picture of working with Smart Banners, check out these articles: ![]()
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